They come in flavors like “Watermelon Wonderland”, “Sweet Mint“, “Strawberry Sorbet” and “Lemon Drop”. These bright colored spheres of lip balm have been all the rage since they first appeared in Walgreens’ stores about seven years ago. The sweet smell, sleek sphere design, and the organic ingredients are what the Company’s founders had in mind when creating this new lip balm, making sure it would appeal to millennial women. The products can be bought at Target, Wal-Mart, Ebay, Amazon, Walgreens, and many more locations
The company’s founders, Sanjiv Mehra, Jonathan Teller and Craig Dubitsky (Craig left EOS Lip Balm before it’s launch) discovered that more women rather than men were using lip balms as a regular part of their beauty routine, but didn’t seem to find anything characteristically different from one lip balm to the other. They realized that this was an amazing opportunity.
While trying to create a lip balm that would continue to be a standard in lip care, rather than just a novelty, EOS made a lip balm that would appeal to all five senses. While rethinking the lip balm, they even brought in a clay artist to display different shapes. This was important in creating the lip balm due to the fact that most lip balms commonly come in a tube, while other lip balms which come in a form of a small pot, which seems to be unsanitary when having to use your finger to apply it.
The Fast Company used different social media sites and bloggers to advertise the new lip balm. They also used celebrity millennials to help launch EOS lip balm. Standard magazine and television advertising also helped spread the word about EOS, “The Lip Balm that makes you smile”. This was a smart and analytical way to reach their target millennial audience.
Investing in their own automated equipment in the production of the EOS Lip Balm, the Fast Company was able to accommodate their new accounts swiftly. EOS, https://evolutionofsmooth.ca/lip-balm.html, currently sells over a million units a week in lip balm! That makes EOS second to the best selling lip balm in the country right behind Burt’s Bees.
EOS continues to grow and has even paired up with companies like Keds, creating a matching lip balm/shoe collection as well as collaborating with Disney for the Alice in Wonderland collection, which sold out in just days. The company has also worked with designer Rachel Roy for a holiday collection.
EOS has really made a huge splash in the lip balm market and has made every effort to ensure that this lip balm is uniquely made with organic ingredients and is enjoyable to use with it’s smooth application, pleasant tastes and scents.