The Evolution Of Smooth has created a movement over the years for becoming the one type of brand that is changing the way everybody views chapstick and lip balm. It’s a huge brand that continues to grow over time because of the huge celebrity base it has in Hollywood. Their humble beginnings prove that a business can be successful with the right perseverance.
It all began when two business-minded people wanted to create a new product (http://www.ebay.com/bhp/eos-lip-balm) that would reach the required necessities that things like toothpaste are needed. They ended up on chapstick and found that the competition in this industry were lazy and wouldn’t do much except create as many chapsticks as possible. They found out that a small change in perception would improve how EOS lip balm products were viewed. With the help of designers and manufacturers, they decided and were fixated on the beauty of the sphere-shape that it is now. It’s quite unique and definitely had a unique take on it.
With the help of a few designers and packaging specialists, they got to get the product ready for the stores. They did that with the help of Walgreens who was the first to get this product into stores. Soon, Walmart and Target stocked EOS on their store shelves too. The sales skyrocketed after the company did a bunch of influential marketing. They worked with famous beauty bloggers throughout Facebook and different social media platforms, and they were shocked at how well it captivated audiences’ worldwide and got people interested and talking about the product. They changed how their product was seen because they utilize the right social media people for their campaigns.
With the help of the right social media influential and the best promoters, this company helped guide this brand (https://www.amazon.ca/eos-Pomegranate-Raspberry-Lip-Balm/dp/B00B6A9KTU) on the right track. Today, the company continues to grow in all kinds of ways because of how well they market.