Chapstick has long been the household name when it comes to lip balm. These days though it seems that there is a new leader in town and that is EOS Lip Balm.
While Chapstick has been around for several generations, EOS is a startup company that has only been around for seven years. They started offering a full line of pastel colored lip balms and since then the company has seen itself shoot to the top of an already saturated market. With the help of several highly known and famous Hollywood entertainers, EOS Lip Balm has become the leader when it comes to balms all across the world.
Christina Aguilera and Kim Kardashian were two well known and high profile celebrities that were seen with EOS balms in their purses. EOS has since seen its market worth shoot up to $250 million and is the second highest selling balm in the United States only after Burt’s Bee’s balm. The numbers also show that EOS Lip Balm has far outpaced and conquered the numbers that have been produced by the iconic lip balm brands in Chapstick and Blistex.
Major research companies have gone on to say that the rise of EOS has help spur on a resurgence in the lip balm market and industry. Kline Research, for one, believes that the lip balm market could be one that could be worth over $2 billion worldwide by the year of 2020.
Read Fast Company’s article here: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick