Doe Deere is the CEO and founder of Lime Crime cosmetics. By creating this cosmetic line, Doe wants others to believe that cosmetics do more than just conceal your natural beauty. She believes that makeup is a form of self expression and freedom. She has always believed that beauty isn’t defined by natural beauty, or what looks best, but it is defined by what makes you feel right. This gave her the idea to create a line of colorful, unique, and cruelty-free cosmetics in 2008. This bold and wild line was a successful hit. Doe always wanted to find bright and bold cosmetics, but she could never find any, so she decided to make her own. The name of Lime Crime was influenced by her love for bold colored cosmetics.
Doe started out small, but found a massive success in her cosmetics line. She is a supporter for other women that spire to own their own businesses and entrepreneurship. At public events such as Vegas Nays Stardust Tour, and PHAMExpo, she speaks of finding your ambition and your own voice. Doe is a mentor to other aspiring entrepreneurs and she even welcomes them to contact her through social media.
Doe claims that she is successful because she knows her brand and what it stands for. Before launching a new product, she tries them herself to make sure they are fit for her customers. She has a clear vision of her customers and she knows her brand well. Doe also learned that trusting her gut was a very important part in her success. She will not even sign deals if she does not have a good gut feeling about it. She developed intuition and now it is her second nature, she has learned to trust it. She is also more successful because of the way she treats her vendors, partners, and employees. She believes that it is important to treat them with love and respect so they feel appreciated.
Doe also has more plans for her future. She mentioned that a shoe line maybe in the near future. She loves all things girly, and would love a line with colorful footwear!
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