Doe Deere is the CEO and founder of Lime Crime cosmetics. By creating this cosmetic line, Doe wants others to believe that cosmetics do more than just conceal your natural beauty. She believes that makeup is a form of self expression and freedom. She has always believed that beauty isn’t defined by natural beauty, or what looks best, but it is defined by what makes you feel right. This gave her the idea to create a line of colorful, unique, and cruelty-free cosmetics in 2008. This bold and wild line was a successful hit. Doe always wanted to find bright and bold cosmetics, but she could never find any, so she decided to make her own. The name of Lime Crime was influenced by her love for bold colored cosmetics.
Doe started out small, but found a massive success in her cosmetics line. She is a supporter for other women that spire to own their own businesses and entrepreneurship. At public events such as Vegas Nays Stardust Tour, and PHAMExpo, she speaks of finding your ambition and your own voice. Doe is a mentor to other aspiring entrepreneurs and she even welcomes them to contact her through social media.
Doe claims that she is successful because she knows her brand and what it stands for. Before launching a new product, she tries them herself to make sure they are fit for her customers. She has a clear vision of her customers and she knows her brand well. Doe also learned that trusting her gut was a very important part in her success. She will not even sign deals if she does not have a good gut feeling about it. She developed intuition and now it is her second nature, she has learned to trust it. She is also more successful because of the way she treats her vendors, partners, and employees. She believes that it is important to treat them with love and respect so they feel appreciated.
Doe also has more plans for her future. She mentioned that a shoe line maybe in the near future. She loves all things girly, and would love a line with colorful footwear!
Self magazine has named her one of the top inspiring female entrepreneurs. It is easy to see why. She is an exotic beauty, who has started an explosive and popular make up company Lime Crime. Deere is an artist, who mixes hues and shades with ease. She has created a color palette all her own. She is also a business woman who has positioned her company to be a cutting edge successful online business. Her fans are called Unicorns, mythical creatures known for being bright and colorful.
The magnetic and gorgeous Doe Deere has always been imaginative. She would get into her mom’s clothes, makeup, and other beauty items, putting as much color as possible. Now she is having fun using her imagination creating color for adults as a living. Deere truly enjoys the make up creations she is designing. Make up to her is more than covering up flaws. It is about showing your personality. Her first make up memory shows this philosophy. Her friends and her were having a sleepover, and they wanted a witchy make up look for their séance. Deere was happy to comply.
Deere has admitted she has not always been so successful with her make up looks. Experimentation with different brands and different colors have created some disastrous looks. Through this experimentation, Deere has been able to create her own unique style. She created her company in 2004 through an Ebay store. Since odd handles were common, she just picked Lime Crime to name her store. The name stuck. Now Lime Crime has expanded to its own site and social media accounts.
An internet based business has its advantages. Social media has allowed her company to be connected to her customers. She uses Instagram as a way to share her customers looks and creations. The internet allows her to update her sites and connect with her customers in a way like never before. Her fans are called Unicorns because they are bold and think outside the box. Her fans do not stick by the rules of fashion but they create their own style. She looks to women who are fearless, like Dita Von Teese for inspiration. Deere enjoys and loves the fact she is an inspiration for other females. To see herself on the cover of a magazine next to other female businesswoman, she is proud and it feels like a dream.