Simple Life of Lori Senecal

Lori Senecal was the right person who helped CP+B become what it is present- a new a worldwide agency. Before that she spent more than ten years at Publicis, working within Leo Burnett before becoming chief operating officer for the advertising group.

His leave caused yet more turbulence for CP+B’s London office with its chief innovative officer Dave Buonaguidi. Because of the leave, the agency decides to accept the call because he had submitted his notice earlier that year. Buonaguidi planned to set up a new consultancy with the company’s director of operations but another Arjun Singh, decides to leave. The leaving of Arjun left company vacant in some posts. Replacements for Buonaguidi and Singh stayed for long. In the interim, worldwide chief executive Lori Senecal declared she would be leaving the agency toward the finish of 2017 with a decision on her replacement also took time to be made.

Her achievements are visible all over. One of the works for CP+B under Senecal’s worldwide power was landing American Airlines in October 2015. CP&B took the work away from TM Advertising, which had been employed with American Airlines for a long time. That new era services now seem to take shape, with Danielle Aldrich, reports Ad Week. Aldrich beforehand filled in as one of two directors of CP+B Boulder. Aldrich was also known for helping in landing the American Airlines account with Hershey’s.


According to the Drum, each of their ten workplaces was driven by business people who were enthusiastic about building CP+B, in their markets far and wide. They found that by rising regional pioneers, they can better share assets crosswise over workplaces in every region, to bring more best strategic and inventive ability to their client work. Lori Senecal began one day that, making this improved her role for Danielle is a good step as she worked for CP+B DNA. She was always determined to uncover the competitive business challenges, and also solving them in the best and most inventive ways.

Apart from his achievements, she was a previous executive account at Crispin Porter + Bogusky, and she joined the organization as a director in Boulder to help the agency’s largest office handle extra development. She hoped that her skills would help.

CP&B Global CEO, Lori Senecal, set to Leave her Role in the Advertising Company

After two years of serving as the President of CP&B Global, Lori Senecal has announced her due departure from the MDC Associates shop at the end of this year. The agency has since declared its objective of reinstituting a new top leadership team.

Her assumption of the Chief Executive role in 2015 marked the first since the inception of CP&B, yet Senecal and the agency’s Chairman, Chuck Porter, came up with an exit plan the moment she joined the advertising agency.

In a statement, Mr. Porter remarked,” Since there is a favorable structure in place, Lori and I are nurturing the next collection of leaders. We are approaching the matter with patience, so we think over the issue critically and make rational decisions regarding CP&B leadership, and we are readying ourselves for a seamless transition following Lori’s retirement.”

Under her leadership, Lori expanded CP&B Global on a worldwide scope, most remarkably when she won American Airlines. Further, she came up with a global management structure and communication channels that raised the company’s objectivity. Check out Adweek to know more.

Her departure is but one of the many high-profile exits from the enterprise. Recently, Richard Pinder, The Chief of CP&B UK announced his intention to depart from the firm after spending three years at the pinnacle of the UK subsidiary. The news comes amid reports that claim the company’s chief creative officer, Dave Bounaguidi, will follow suit.

About Lori Senecal

As the Global President of CP+B, her job description entailed overseeing and managing the global growth of the agency and ensuring effective coordination of the nine international branches. From the moment she assumed the position, Lori Senecal has brought impeccably notable changes in working culture and business operations.

According to Fast Company, before joining CP&B, Lori was the CEO of MDC Partner Network, where she had the tacit obligation of spearheading the strategic goals and enhancing collaboration between the company and its partners. Since 2009, she had served in multiple executive positions in CP&B kbs & partners including CEO and Global Executive Chair.

She attended the McGill University, where Lori obtained a Bachelor of Commerce degree in Marketing and Finance.

EOS Lip Balms Are The Best On The Market Today

The Evolution Of Smooth has created a movement over the years for becoming the one type of brand that is changing the way everybody views chapstick and lip balm. It’s a huge brand that continues to grow over time because of the huge celebrity base it has in Hollywood. Their humble beginnings prove that a business can be successful with the right perseverance.

It all began when two business-minded people wanted to create a new product ( that would reach the required necessities that things like toothpaste are needed. They ended up on chapstick and found that the competition in this industry were lazy and wouldn’t do much except create as many chapsticks as possible. They found out that a small change in perception would improve how EOS lip balm products were viewed. With the help of designers and manufacturers, they decided and were fixated on the beauty of the sphere-shape that it is now. It’s quite unique and definitely had a unique take on it.

With the help of a few designers and packaging specialists, they got to get the product ready for the stores. They did that with the help of Walgreens who was the first to get this product into stores. Soon, Walmart and Target stocked EOS on their store shelves too. The sales skyrocketed after the company did a bunch of influential marketing. They worked with famous beauty bloggers throughout Facebook and different social media platforms, and they were shocked at how well it captivated audiences’ worldwide and got people interested and talking about the product. They changed how their product was seen because they utilize the right social media people for their campaigns.

With the help of the right social media influential and the best promoters, this company helped guide this brand ( on the right track. Today, the company continues to grow in all kinds of ways because of how well they market.

On the Fast Track -The Evolution of Smooth

They come in flavors like “Watermelon Wonderland”, “Sweet Mint“, “Strawberry Sorbet” and “Lemon Drop”. These bright colored spheres of lip balm have been all the rage since they first appeared in Walgreens’ stores about seven years ago. The sweet smell, sleek sphere design, and the organic ingredients are what the Company’s founders had in mind when creating this new lip balm, making sure it would appeal to millennial women. The products can be bought at Target, Wal-Mart, Ebay, Amazon, Walgreens, and many more locations

The company’s founders, Sanjiv Mehra, Jonathan Teller and Craig Dubitsky (Craig left EOS Lip Balm before it’s launch) discovered that more women rather than men were using lip balms as a regular part of their beauty routine, but didn’t seem to find anything characteristically different from one lip balm to the other. They realized that this was an amazing opportunity.

While trying to create a lip balm that would continue to be a standard in lip care, rather than just a novelty, EOS made a lip balm that would appeal to all five senses. While rethinking the lip balm, they even brought in a clay artist to display different shapes. This was important in creating the lip balm due to the fact that most lip balms commonly come in a tube, while other lip balms which come in a form of a small pot, which seems to be unsanitary when having to use your finger to apply it.

The Fast Company used different social media sites and bloggers to advertise the new lip balm. They also used celebrity millennials to help launch EOS lip balm. Standard magazine and television advertising also helped spread the word about EOS, “The Lip Balm that makes you smile”. This was a smart and analytical way to reach their target millennial audience.

Investing in their own automated equipment in the production of the EOS Lip Balm, the Fast Company was able to accommodate their new accounts swiftly. EOS,, currently sells over a million units a week in lip balm! That makes EOS second to the best selling lip balm in the country right behind Burt’s Bees.

EOS continues to grow and has even paired up with companies like Keds, creating a matching lip balm/shoe collection as well as collaborating with Disney for the Alice in Wonderland collection, which sold out in just days. The company has also worked with designer Rachel Roy for a holiday collection.

Facebook and Instagram are still a huge marketing tool for EOS as the company continues to have a very large following on both of these social media sites.

EOS has really made a huge splash in the lip balm market and has made every effort to ensure that this lip balm is uniquely made with organic ingredients and is enjoyable to use with it’s smooth application, pleasant tastes and scents.


EOS Lip Balm simply outdoes Chapstick

Chapstick has long been the household name when it comes to lip balm. These days though it seems that there is a new leader in town and that is EOS Lip Balm.

While Chapstick has been around for several generations, EOS is a startup company that has only been around for seven years. They started offering a full line of pastel colored lip balms and since then the company has seen itself shoot to the top of an already saturated market. With the help of several highly known and famous Hollywood entertainers, EOS Lip Balm has become the leader when it comes to balms all across the world.

Christina Aguilera and Kim Kardashian were two well known and high profile celebrities that were seen with EOS balms in their purses. EOS has since seen its market worth shoot up to $250 million and is the second highest selling balm in the United States only after Burt’s Bee’s balm. The numbers also show that EOS Lip Balm has far outpaced and conquered the numbers that have been produced by the iconic lip balm brands in Chapstick and Blistex.

Major research companies have gone on to say that the rise of EOS has help spur on a resurgence in the lip balm market and industry. Kline Research, for one, believes that the lip balm market could be one that could be worth over $2 billion worldwide by the year of 2020.

For more details visit the EOS Facebook page and website at

Read Fast Company’s article here: